THE ROYAL CONCEPT
<The Royal Concept>

THE ROYAL CONCEPT
Nordic Sweden is from Stockholm, and consists of four members: David Larson (vo/g), Philip Beck (g), Magnas Robert (b), and Povel (ds). It was also known as Concept Store, The Concept. Debuted with the single "Dam" in 2010. In 2011, he released hit songs in Sweden, his home country with "Dance, Dance, Dance" and "Gimi Twis". In particular, "Dance, Dance, and Dance" ranked second in Hype Machine and "Gimi Twis" ranked third, and attention from all over the world surged in a blink of an eye, and various labels competed, but ultimately made a worldwide debut from Universal LiverB Rick. Swedish pop tradition's "choi twisted" pop nature and the electronic pop sound that coexists with bittersweetness and sweet and sourness, which I love to show off Daft Punk's cava.
In 2013, he also participated in Summer Sonic before his album debut. With little prior information, when I opened the lid, I made the crowds of Sonic Stage danced like a rumbling in the performance. He also established a solid position in Japan, including the solo performance in 2014, with all the performances being sold out. And with the release of the long-awaited new work "THE MAN WITHOUT QUALITIES", the first visit to Japan in five years has been decided.